Ephemera Record
Images
Metadata
Object Name |
Ad, Magazine |
Object ID |
2005.052 |
Scope & Content |
Color print magazine advertisement for Monsanto Chemical Co.'s product Santocel, a silica aerogel used in insulation. The advertisement depicts Rosie the Riveter wearing a red hat, yellow gloves, and brown uniform at work and suggests that Santocel Deepfreeze units are useful in both riveting work and in household refrigerators, for when Rosie transitions to "Rosie the Housewife." |
Title |
"WHAT HAS ROSIE THE RIVETER / TO DO WITH / Fresh Strawberries / for Thanksgiving?" |
Date |
1943 |
Custom Field 07 |
https://digital.sciencehistory.org/works/bk128b060 |
Search Terms |
Advertising Gender Housewives Monsanto Chemical Company Periodicals Printed Ephemera Rosie the Riveter (Symbolic Character) Santocel |